Why might the results of a market test prove to be incorrect once the product goes to a full-scale nationwide launch? Was the test too short, or are there other reasons? pleas
Why might the results of a market test prove to be incorrect once the product goes to a full-scale nationwide launch? Was the test too short, or are there other reasons? please read attachment #1 and respond to 2 students discussion responses.
Latrishia Prewitt Week 4
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Latrishia Ezell-Ray posted Sep 7, 2023 8:59 PM
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Discuss ten characteristics of effective brand name creation. Then locate three established brands that meet at least five of the listed characteristics. Explain why you think these brands meet the selected five criteria. Support your choices with logical arguments.
When creating a new brand, the name is extremely important because it is what identifies a product or brand. The name helps draw in consumers. The brand name is a powerful tool used by businesses to connect with the people they want to reach (The 10 essential qualities of great brand names, 2019). When selecting a brand name, there are certain characteristics that businesses need to apply to ensure they select a great brand name. A brand name must be memorable, distinctive, appropriate, flexible, culturally sensitive, available, concise, easy to spell and pronounce, natural sounding, and visually evocative (The 10 essential qualities of great brand names, 2019). A lot of thought goes into choosing a brand name, and the name is equally as important as the product itself. Many of the brands that we use in our every day lives have gone through the brand naming process and possess many of the characteristics listed above. It’s what makes them successful and us want to obtain them. Starbucks, Google, and Amazon are three of the most easily recognizable brand names that we use. Whether you know them by name or logo, these brands touch many of our lives daily. Each of these brand names are distinctive and memorable. No matter what part of the world you are in and what language is spoken there, these three brands are universal. These brand names are also flexible as they have stood the test of time. Starbucks was first established in 1971, Google in 1998, and Amazon in 1994. While many things have changed about these brands, the names have remained through economic changes, cultural changes, and global changes. These names are also concise. When these brand names are mentioned, individuals understand that there is a lot you can expect based on the name alone. While Starbucks is known for their coffee, they offer other products such as pastries, mugs, and tumblers. Google doesn’t just offer a way to search for things on the internet. There is Google pay, gmail, Google music, and much more. Amazon offers fast delivery and reasonable prices for items all over the world. While these names are short, they say much more. These brand names are also easy to spell and pronounce. Consumers can be turned off by brands they can’t spell or correctly pronounce. But since these brands are somewhat a part of our every day lives, they have also become part of our every day language. Starbucks, Google, and Amazon also have visually evocative brand names. A great name evokes compelling imagery to enrich the story and enhance engagement (The 10 essential qualities of great brand names, 2019). The logo alone tells consumers what the brand name is without the words. These are three of the most recognizable brand names today and they possess many of the characteristics of what is needed for a great brand name. Brand names are important because they not only need to encourage consumers to spend money, they should also be somewhat thought provoking and interesting.
References:
The 10 essential qualities of great brand names. (2019). https://catchwordbranding.com/catchthis/the-10-essential-qualities-of-great-brand-names/.
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One of a brand's most important aspects of identity is its name. In this discussion I used three well-known businesses as examples of important characteristics that influence a brand's success: Google, Apple, and Amazon
1. Memorability:
Apple's name is a perfect representation of this property. It is extremely memorable due to its simplicity and association with a fruit that is well known to everyone. Apple's enduring popularity and recognition in the tech industry are undoubtedly owed to this quality.
2. Distinctiveness:
The uniqueness of a brand helps it differentiate itself from its rivals and establish a distinct identity. Because of its connection to the powerful Amazon Waterway, Amazon's image name evokes images of vastness and variety. Amazon has been able to dominate the e-commerce market and highlight its unparalleled product and service selection because of its uniqueness.3. Relevance:
An important brand name lines up with an organization's items, administrations, or values. Even though Apple is not directly related to technology, the company's design philosophy is reflected in its natural simplicity. The brand's reputation for user-friendly and visually appealing technology products is bolstered by this relevance.
4. Simplicity:
Effortlessness in a brand name guarantees it is not difficult to spell, articulate, and recall. This quality is exemplified by each of the three brands under consideration—Apple, Amazon, and Google. Customers can easily remember each name because it is simple. Word-of-mouth marketing and brand recognition are aided by this simplicity.
5. Connotation of positivity:
A good name for a brand should bring back memories or positive feelings. Amazon, with its association with overflow and variety, makes an encouraging implication.
Different stages a proposed product will need to go through before it is commercialized.
Idea Generation: The Origin of Innovation The generation of novel concepts is the starting point for any new product. These concepts can originate from a wide variety of sources, each offering a distinct perspective on market trends and unmet needs. A foundational pillar, market research, and analysis provide insights into consumer demands and highlight gaps in existing offerings. Surveys and feedback from customers are a direct route to understanding what customers want and serve as a road map for innovation (Sun, 2022). Moreover, cooperative meetings to generate new ideas inside cross-utilitarian groups and support in industry occasions and systems administration valuable open doors add to a fruitful ground for thought germination.
Concept Development and Screening: Refining the Vision
Refining the Vision Once a collection of ideas has been compiled, the next important step is to refine and evaluate them for their viability and compatibility with the strategic goals of the company. Ideas are scrutinized through a rigorous evaluation process based on factors like market potential, technical feasibility, resource requirements, and compatibility with the company's values and mission (Temporal, 2015). During this phase, promising ideas are distinguished from those that may not be in line with the company's objectives.
Feasibility Analysis: Grounding Ideas in Reality
This phase ensures that the product can be brought to market realistically by laying the groundwork for informed decision-making.
Product Development: Transforming Vision into Reality
The Product Development Phase Commences with a Possible Concept in Hand, and the Vision Becomes a Reality Prototyping and testing are vital parts, taking into consideration iterative plan refinements and specialized changes. This stage envelops designing, coding, and assembling, all of which come full circle in the making of an unmistakable item.
Market Testing: Validating the Concept
Market testing is used to validate the concept and gather crucial feedback before full-scale production. The collection of user insights is made possible by limiting the release to a select market or test group, making it easier to make any necessary adjustments and improvements.
Pilot Production and Testing: Ensuring Operational Efficiency
A pilot production of a small batch of the product is done to check whether the manufacturing process is effective and whether quality standards are met. This stage goes about as a last confirmation before progressing into full-scale creation.
Full-Scale Production: Bringing the Vision to Life
After the pilot production phase is completed successfully, the product moves on to full-scale production. The proposed product moves from a concept to a market-ready reality that is ready for widespread distribution at this point.
References
Sun, X. (2022). Developement stages of credit empowerment. Supply Chain Finance, 53-81. https://doi.org/10.1007/978-981-19-3513-8_3
Temporal, P. (2015). Branding for the public sector: Creating, building and managing brands people will value. John Wiley & Sons
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Latrishia Prewitt Week 4
Contains unread posts
Latrishia Ezell-Ray posted Sep 7, 2023 8:59 PM
Subscribe
Discuss ten characteristics of effective brand name creation. Then locate three established brands that meet at least five of the listed characteristics. Explain why you think these brands meet the selected five criteria. Support your choices with logical arguments.
When creating a new brand, the name is extremely important because it is what identifies a product or brand. The name helps draw in consumers. The brand name is a powerful tool used by businesses to connect with the people they want to reach (The 10 essential qualities of great brand names, 2019). When selecting a brand name, there are certain characteristics that businesses need to apply to ensure they select a great brand name. A brand name must be memorable, distinctive, appropriate, flexible, culturally sensitive, available, concise, easy to spell and pronounce, natural sounding, and visually evocative (The 10 essential qualities of great brand names, 2019). A lot of thought goes into choosing a brand name, and the name is equally as important as the product itself. Many of the brands that we use in our every day lives have gone through the brand naming process and possess many of the characteristics listed above. It’s what makes them successful and us want to obtain them. Starbucks, Google, and Amazon are three of the most easily recognizable brand names that we use. Whether you know them by name or logo, these brands touch many of our lives daily. Each of these brand names are distinctive and memorable. No matter what part of the world you are in and what language is spoken there, these three brands are universal. These brand names are also flexible as they have stood the test of time. Starbucks was first established in 1971, Google in 1998, and Amazon in 1994. While many things have changed about these brands, the names have remained through economic changes, cultural changes, and global changes. These names are also concise. When these brand names are mentioned, individuals understand that there is a lot you can expect based on the name alone. While Starbucks is known for their coffee, they offer other products such as pastries, mugs, and tumblers. Google doesn’t just offer a way to search for things on the internet. There is Google pay, gmail, Google music, and much more. Amazon offers fast delivery and reasonable prices for items all over the world. While these names are short, they say much more. These brand names are also easy to spell and pronounce. Consumers can be turned off by brands they can’t spell or correctly pronounce. But since these brands are somewhat a part of our every day lives, they have also become part of our every day language. Starbucks, Google, and Amazon also have visually evocative brand names. A great name evokes compelling imagery to enrich the story and enhance engagement (The 10 essential qualities of great brand names, 2019). The logo alone tells consumers what the brand name is without the words. These are three of the most recognizable brand names today and they possess many of the characteristics of what is needed for a great brand name. Brand names are important because they not only need to encourage consumers to spend money, they should also be somewhat thought provoking and interesting.
References:
The 10 essential qualities of great brand names. (2019). https://catchwordbranding.com/catchthis/the-10-essential-qualities-of-great-brand-names/.
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