Is this partnership smart enough to benefit both brands? Why or why not? 2. Do you think more consumers will go to Forever 21 to purchase or try on Shein items and make online returns
Answer the 3 questions. (3-5 sentences each question)
1. Is this partnership smart enough to benefit both brands? Why or why not?
2. Do you think more consumers will go to Forever 21 to purchase or try on Shein items and make online returns? Or will more consumers go into the store to try on or buy both brands? Explain.
3. How do you feel about Shein? (Do you like to buy from the brand? Do you think the accusations are true? etc.)
Current Events WEEK 2 Presentation
Article Chosen
Summary
The article is about Shein making a deal with Forever 21 to work together.
Brief background about the company/industry :
Shein is a fast fashion company founded in 2008. The company was created by Chris Xu and was headquartered in China. Its headquarters has now relocated to Singapore. The brand was recreated in 2015 to focus on fast fashion primarily.
Why I found this article interesting:
I found this article interesting because it is pretty cool how Shein and Forever 21 are partnering up this way.This kind of partnership resembles how Amazon has teamed up with Kohl's and Whole Foods.
How can other companies use the information presented in the article?
The major takeaway that companies could use from the information in the article is that they should try taking the chance to create partnerships with other companies.
My 3 Questions
Question 1:
Is this partnership smart enough to benefit both brands? Why or why not?
Question 2:
Do you think more consumers will go to Forever 21 to purchase or try on Shein items and make online returns? Or will more consumers go into the store to try on or buy both brands? Explain.
Question 3:
How do you feel about Shein? (Do you like to buy from the brand? Do you think the accusations are true? etc.)
Works cited
https://www.wsj.com/business/retail/shein-strikes-deal-with-forever-21-71ec58a3
https://startuptalky.com/shein-success-story/#SheinShein-About
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