marketing case study and need the explanation and answer to help me learn.
Your job is to demonstrate a deep understanding of the consumers in your segment; as well as conduct a thorough competitive analysis of the other businesses and brands who seek to fulfill customer needs in your assigned segment and in doing so do the preliminary work of uncovering an opportunity in your assigned segment and deliver this in a 4-page document.
So, the outcome of task 1A is to identify the best opportunities for your client to expand within the selected segment; based on your solid analysis.
You have been allocated Single Adults living alone in their first place/home in Australia: SAFH as your target segment and client company (to be announced in tutorials week 3) and deliver the following.
An in-depth customer analysis that includes the kinds of understanding addressed in the Empathy Map Tool that you have used thus far.
Remember the goal of this exercise is to understand our customers as real people with wider lives, hopes, fears, and human needs (customers are not just demographics and numbers).
The empathy map is just one tool to help you think through the issues that allow for deeper customer understandings that you will explain in your assignment. You should attach your empathy map as an APPENDIX (Note: appendices are not included in page/word count).
You may like to have a look at the great customer profile we have already shared. Click here.
Thorough competitor analysis. This is an important step because we want to know how our clients product offering compares to that of competitors. Such comparison may include (but is not limited to) evaluation of product features, service elements, advertising, sales promotions, approaches to distribution, brand awareness, brand imagery, and price etc.
Preliminary thoughts on opportunities for the client. Think about where there may be a gap between current marketplace offering and customer needs i.e., what could our client do to become more attractive to targeted customers. PLEASE do not default to cut the price. Remember we are working with the “value” side of the Value/Price equation. see 1.7 Definition of value for refresher.
Remember that this competitive analysis must be viewed through the eyes of your targeted customers. For example, your customer segments will have specific needs and preferences that vary from other customer segments. This means that your targeted customers may emphasize specific product features that are not so important to other segments. Note: then that you need to understand your customers before you can do your competitive analysis.
Individual reports must be no more than 4 pages in length in size 12 font, 1.5 line spacing. Please note the four pages excludes your reference list and appendices.
Requirements: 4 pages
2023/3/17 12:02Task 1a Customer Journey and Competitor Analysis Information and Submission linkhttps://canvas.sydney.edu.au/courses/48029/assignments/4268271/5Task 1a Customer Journey and Competor Analysis Informaon and Submission link2023/3/1920 Possible PointsIN PROGRESSNext Up: Submit Assignment3 Aempts Allowed2023/3/6 to 2023/4/2Aempt 1Add CommentDetails
2023/3/17 12:02Task 1a Customer Journey and Competitor Analysis Information and Submission linkhttps://canvas.sydney.edu.au/courses/48029/assignments/4268272/5
2023/3/17 12:02Task 1a Customer Journey and Competitor Analysis Information and Submission linkhttps://canvas.sydney.edu.au/courses/48029/assignments/4268273/5Academic integrityWhile the University is aware that the vast majority of students and staff act ethically and honestly, it is opposed to and will not tolerate academic integritybreaches and will treat all allegations seriously.Further information on academic integrity, and the resources available to all students can be found on the academic integrity pages on the currentstudents website: https://sydney.edu.au/students/academic-integrity.html (https://sydney.edu.au/students/academic-integrity.html) .Further information for on research integrity and ethics for postgraduate research students and students undertaking research-focussed courseworksuch as Honours and capstone research projects can be also be found on the current students website: https://sydney.edu.au/students/research-integrity-ethics.html (https://sydney.edu.au/students/research-integrity-ethics.html) .Compliance statementIn submitting this work, I acknowledge I have understood the following:I have read and understood the University of Sydney’s Academic Integrity Policy 2022 (https://sydney.edu.au/policies/showdoc.aspx?recnum=PDOC2012/254&RendNum=0) .The work is substantially my own and where any parts of this work are not my own I have indicated this by acknowledging the source of those partsof the work and enclosed any quoted text in quotation marks.I have acknowledged any assistance provided in preparing the work including the use of copy-editing, proof-reading, and automated writing anddrawing tools (including artificial intelligence (AI), reference generators, translation software, grammar checkers, but not spell checkers).The work has not previously been submitted in part or in full for assessment in another unit unless I have been given permission by my unit of studycoordinator to do so.The work will be submitted to similarity detection software (Turnitin) and a copy of the work will be retained in Turnitin’s paper repository for futuresimilarity checking. Note: work submitted by postgraduate research students for research purposes is not added to Turnitin’s paper repository.Engaging in plagiarism or academic dishonesty in coursework will, if detected, lead to the University commencing proceedings under the AcademicIntegrity Policy 2022. (https://sydney.edu.au/policies/showdoc.aspx?recnum=PDOC2012/254&RendNum=0) and the Academic Integrity Procedures2022 (http://sydney.edu.au/policies/default.aspx?mode=glossary&word=Academic+honesty) .Engaging in plagiarism or academic dishonesty in research-focussed work will lead to the University commencing proceedings under the ResearchCode of Conduct 2013 (https://sydney.edu.au/policies/showdoc.aspx?recnum=PDOC2013/321&RendNum=0) and the Academic Integrity Procedures2022 (http://sydney.edu.au/policies/default.aspx?mode=glossary&word=Academic+honesty) .Engaging another person to complete part or all of the submitted work will, if detected, lead to the University commencing proceedings against me forpotential student misconduct under the University of Sydney (Student Discipline) Rule 2016 (http://sydney.edu.au/policies/showdoc.aspx?recnum=PDOC2017/441&RendNum=0) .View Rubric
2023/3/17 12:02Task 1a Customer Journey and Competitor Analysis Information and Submission linkhttps://canvas.sydney.edu.au/courses/48029/assignments/4268274/5
2023/3/17 12:02Task 1a Customer Journey and Competitor Analysis Information and Submission linkhttps://canvas.sydney.edu.au/courses/48029/assignments/4268275/5Choose a submission type.UploadStudioMoreWebcam PhotoCanvas Files Choose a ﬁle to uploadI agree to the tool’s End-User License Agreement (hps://api.turnin.com/api/l/1p0/user/stac_eula)This assignment submission is my own, original workor
We are a professional custom writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework.
Yes. We have posted over our previous orders to display our experience. Since we have done this question before, we can also do it for you. To make sure we do it perfectly, please fill our Order Form. Filling the order form correctly will assist our team in referencing, specifications and future communication.
1. Click on the “Place order tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
2. Fill in your paper’s requirements in the "PAPER INFORMATION" section and click “PRICE CALCULATION” at the bottom to calculate your order price.
3. Fill in your paper’s academic level, deadline and the required number of pages from the drop-down menus.
4. Click “FINAL STEP” to enter your registration details and get an account with us for record keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
5. From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.
Need this assignment or any other paper?
Click here and claim 25% off
Discount code SAVE25