The information report asked you to research and then present on three ways in which hospitality providers market their services to their desired customer base. You were asked to use both academic articles, as well as real examples from hospitality providers and current trade publications.
For this report, consider your audience: Moose Kaplan. Mr.Kaplan has just opened a chain of hotels operating around the Niagara Region, with locations in Niagara-on-the-Lake, Lincoln, and Port Colborne. The Kaplan Hotel Group wishes to give its customers an authentic Niagara experience. However, its owner/CEO (Moose Kaplan) is still not quite sure on how best to market these hotels to those visiting the Niagara Region, both from areas adjacent to Niagara, and internationally. In a recommendation report, curate your research findings from the previous report. Then, analyse this information according to scenario just mentioned. Following this, you are being asked to recommend ways in which Mr.Kaplan can market his ‘authentic Niagara experience’ to those visiting the region.
This will require you to consider what type of marketing strategies best suit the Niagara Region, as well as the deeper question of what is Niagara’s ‘essence’ as a place.
Task to do
create a report in response to the above scenario.
Ensure that this is in memo format. This means that it will be started with the ‘To’, ‘From’, and ‘Subject’ sections.
The report must use first and second level headings. You may also use third level headings, as needed. Headings are necessary. The first level headings for this assignment are standard: Findings, Conclusions, Recommendations, Summary (and technically References, as well). The second level headings depend on the way in which you break down each section.
You will be required to correctly incorporate at least six sources into this, using the APA or IEEE styles of documentation. This includes the use of both in-text citations, as well as a list of references. You are welcome to use as many sources as you wish. include the link as well
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